Written by Copycat Staff
April 25th, 2022
Written by Copycat Staff
During a global pandemic, few things are more soothing than music. From classic R&B to mid-aughts pop, there are thousands of songs dedicated to one timeless subject.
No, not love. We’re talking about change.
There have been more than a few changes brought on by the pandemic, and even now it can be hard to tell what has changed for your business.
Wondering whether investing in SEO during a pandemic is still important? The short answer is “Yes. More than ever.”
Ready to track the changes the pandemic has had on SEO, and discover how you improve your SEO efforts? We’ve got all the info you need to make the right moves. As Bob Dylan wisely said, “The Times They Are A-Changing,” and that couldn’t be more true than in the world of pandemic-era SEO.
SEO is driven by people. That means when people change, so do searches. A decade ago, Taylor Swift announced, “Everything Has Changed,” and while she may have been referring to a whirlwind romance, the statement certainly applies to pandemic search habits.
Consider how consumer searches have changed around topics including:
Of course, these search habit changes are only part of the story. Virtual events, work-from-home employment, and a whole host of popular delivery services have changed the digital landscape.
“Change is a powerful thing,” Lana Del Rey warned us. Who’d have known she was an SEO expert on top of being an unparalleled pop songstress?
You know SEO is an important, multifaceted, and constantly changing subject matter, relevant to your business. Take the next step by discovering ways to maximize your SEO content and earn the best return on your SEO investment.
It’s time to live by the immortal words of Kelly Clarkson: “Take a chance, make a change, and break away” from standard, expected, and outdated SEO content.
We’re all trying our best, right? But crafting high-quality content takes time and resources, and occasionally it might seem like increasing quantity might make up the gap in your SEO content.
Prior to the pandemic, Google had already begun crafting an algorithm that prioritized high-quality content. In the following years, it has continued to drive SEO.
But what makes content high quality? Consider these factors:
Fleetwood Mac may have been afraid of changing. But if you’ve built your SEO content around quality, you can look forward to a landslide of traffic on your page.
If you think keywords are less important than they once were, it might be time to change your tune.
More than a decade ago, Google began removing keyword data and by 2013, keyword information was no longer accessible. That doesn't mean keywords stopped being relevant.
After all, how we search hasn’t changed. Words, phrases, and sentences make up the entirety of what we search, and isolating the most frequently used keywords is a huge part of SEO success.
Optimize your keywords for today by implementing the following:
If your site's traffic has been slowing, it’s time to reinvest in SEO and follow the sage-like advice of David Bowie—make some “ch-ch-ch-ch-changes” to your keyword usage.
Whether you’re aiming at a specific industry, age group, or demographic, pandemic-era SEO is all about making stronger connections with your target audience.
It’s never been more important to understand what consumers are looking for and how you can change their searches and clicks into active leads. To borrow a line from 2Pac, “Things changed and that’s just the way it is.”
So what can you do to better understand your customer base? Try the following:
In 1996, Sheryl Crow knew that a change would do you good. Why not take her advice and look to change the way you optimize internal and external links?
Hyperlinks are one of the oldest mechanics on the web. They can help create a strong reader experience, seamlessly linking between content and products.
Why else might you consider taking a second pass at your SEO content links? Well, there are a whole host of reasons, including:
At the dawn of the millennium, Dr. Dre admitted, “Things just ain’t the same for gangstas. Times is changin’.” That’s not just true for the city of Compton. It’s also true for SEO. Part of that change is the need for fresh, “evergreen” content designed to provide new opportunities for search traffic.
Sure, you could just keep writing the same content over and over again, trying to recapture the market with stronger writing, punchier bullet points, or better musical references. But changing up your content entirely might be the smartest move you can make.
To start crafting fresh SEO content that will attract more eyes to your business, consider these tips:
A change is gonna come. Sam Cooke knew it in 1963, and you know it today. As unpredictable as the future might seem, Copycat is all tuned up to take on the ever-changing world of SEO copywriting for your business with pitch-perfect content.
Ready for Copycat’s agile, catlike content reflexes? We’re standing by to craft a piece of complimentary content to assure you that we’re the right writers for the job.
For SEO content that flows with the changes, choose Copycat Copywriters.
Search Engine Journal. Google Predicts These 4 Pandemic Changes Are Permanent. https://www.searchenginejournal.com/google-predicts-pandemic-changes/399149/#close
Google Search Central. Report spam, paid links, or malware. https://developers.google.com/search/docs/advanced/guidelines/report-spam#rich-snippets-spam
Search Engine Watch. Goodbye, Keyword Data: Google Moves Entirely to Secure Search. https://www.searchenginewatch.com/2013/09/23/goodbye-keyword-data-google-moves-entirely-to-secure-search/