Written by Rebecca van Laer
December 7th, 2021
Written by Rebecca van Laer
Launching a new website or product page is like planning an epic party. You make sure your page is visually stunning, invite a few VIP guests, and do everything you can to spread the word. Then, you wait nervously next to that iced champagne waiting to see if people will actually show up.
After all, no matter how glitzy your website, it’s all for naught until potential customers actually come through your metaphorical doors.
So how can you ensure a packed venue? While paid ads are one potential route for driving traffic, 96% of consumers are distrustful of advertising.
The best way to persuade the ad-skeptics is by harnessing the power of Search Engine Optimization (SEO) to draw traffic to your website. In this guide, we’ll explain how to turn your website into a 24/7 click party using SEO best practices.
The first step in driving traffic to your website is figuring out what your potential customers are searching for as they interact with search engines every day.
This all starts with keyword research.
Say you’re an eco-friendly party planning company launching your website. Your target audience is conducting a variety of relevant searches every day, including:
So, how do you figure out which keywords get your potential audience buzzing? You can start by brainstorming keywords relevant to your brand and product. Then, use free tools like Google Search Trends to see how many people are actually looking them up on a monthly and yearly basis.
But it’s sometimes helpful to enlist the help of a professional.
Keep in mind that unlike an IRL party, it’s almost impossible to invite too many people to your website. You’d have to go viral to generate enough traffic to crash your domain. So cast a wide net with search keywords, and prepare to implement them on your web pages and on blog.
When you send out invitations, you know to include the most important details upfront: date, location, and time should all be evident at a glance.
The same is true for keywords—placing them in the correct places appeases search engines, while integrating them into engaging, authentic prose make sure your invitees keep reading.
So, where should those keywords go? Here are the best SEO practices for placement:
Technical glitches are every host’s worst nightmare. It’s hard to keep your guests in a fun-loving mood when the same track is on repeat, or even worse, the lights have gone out.
And when it comes to your website, small technical snafus can also affect your SEO performance.
For best results, pay attention to the following details:
You’ve done everything possible to get people in the doors—but you’re not quite guaranteed success.
The next step is keeping readers on your page.
Fostering engagement and click-throughs is an obvious must for converting leads into customers. But creating high-quality content that makes people want to keep reading can actually support your SEO strategy.
It comes down to a couple of metrics: bounce rate and dwell time.
If your customers bounce within a second of arriving on your page, search engines assume you’re not providing relevant content. Conversely, if they dwell on your page for a while, it signifies to the algorithm that your page caters to their exact needs.
When it comes to your website itself, the goal is to create sleek, attractive landing pages that fully communicate your product and ethos. Attractive images and video can help to boost dwell time—so push your creative department on the line!
A successful SEO strategy will also include regular SEO-optimized blog posts of around 1500 words. How can you boost dwell time on your blog? Here are a few of our top tips:
Hopefully, the above tips are enough to help you launch a successful SEO strategy that has crowds lining up at your metaphorical door.
But keep in mind that implementing SEO once isn’t enough. To that end, consider that:
When creating new content, the goal is to build on your past success.
Use Google Analytics or work with your SEO partner to track the search terms that generate the most traffic and the longest dwell time. Then, identify how to create new content related to this topic, keeping in mind that you should never post duplicate content.
Some call it the French exit; others call it “ghosting.” No matter what term you use to describe an uncourteous goodbye, you want your site to avoid this fate at all costs.
Follow the above tips for researching and placing your keywords, then work on crafting content that makes readers want to settle in and stay awhile.
Need help creating quality content that reflects your brand’s joie de vivre? We’re here to help. At Copycat Copywriters, we specialize in dynamic content that accords with SEO best practices while fostering deeper connections between readers and brands.
Consider this your VIP invitation to a free piece of copy. Then, hold the champagne and confetti while we work on upgrading the quality of your content.
BackLinkO. SEO Best Practices. https://backlinko.com/hub/seo/best-practices
SEO.co How often should I blog? https://seo.co/how-often-should-i-blog/