Jumping Your Words Off The Page
One question you might have is why hire a copywriter? You know your business better than anybody else; why bother explaining it to someone who will then write about it for you? Fair question.
A good copywriter understands your Reader. He or she understands when to embellish and when to practice brevity. Above all, quality web copy:
- Offers a sense of professionalism that goes beyond the page – Imagine you wanted to buy a vitamin supplement from an online company and noticed that a tenth of their words were misspelled. Would you trust this company? Or would you think the words on the page mirror the quality of their products?
- Can change the perception of a company – Perhaps you’ve just hired your twentieth employee, and you’re officially ready to take on the “big league clients.” You won’t have much luck with your landing pages if your site copy makes your brand look like a mom-and-pop shop.
Words are powerful; narratives are timeless. Every spelling mistake, grammatical error, awkward sentence structure, and incoherent babble is another blemish on your face, another puncture in your armor. And the harshest part about web copy is, it’s front and center for everyone to see.
Let Copycat be your concealer, your bulletproof vest.