March 18th, 2020

Why You Should Use a Copywriting Agency

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Written by Copycat Copywriters

In a digital age, creative content drives the internet forward—and copywriters pilot the chariot.

For marketing agencies, digital marketers, and content strategists, great copywriting can play a vital role in your marketing strategy, persuading potential buyers to make a decision—signing up for an eBook, reading more, visiting the site, or purchasing the good(s) or service.

The operative word in that previous sentence is can. Because, in truth, as with most things in life, quality is imperative to success.

But what does that even mean? What does effective, high-level creative content look like?

Let me tell you.

To start, it should be easy on the eyes, fun to read, informative, and a whole list of other glowing adjectives that you’ll later use to describe this piece… hopefully.

All that said, marketers don’t just need one piece of solid content, they need dozens, hundreds, BILLIONS of them in order to effectuate their marketing strategy.

And this is where Copycat comes in. You could call us a creative copywriting agency —technically. But really we’re an extension of your company. We’re your in-house writing team and we’ll provide all your copywriting services.

Content — Your Problem, Our Solution

The SEO content goldrush is still upon us. And with this inundation of words sent to the internet’s ether, individual businesses and marketing agencies alike are coming to terms with the importance of high-quality content. They use quality and well-positioned copy to achieve business goals like:

  • Increasing conversions
  • Driving sales
  • Informing the audience
  • Establishing authority
  • Building brand recognition

And what does top-notch web content look like?

Per Google’s Content Quality Guidelines, it should meet 5 criteria:

  1. Useful
  2. More valuable/useful than other sites
  3. Credible
  4. High quality
  5. Engaging

But simply generating this quality and effective content is no simple feat. While it may seem insurmountable to produce consistent, quality, and actionable copy (especially at scale), a copywriting agency can help mend the proverbial fences and bolster your content.

Below, we’ll briefly review your copy-related marketing maladies, and then supply you with our remedy.

The Market is Flooded with Low-Effort “Professional” Copywriters

If you’ve spent any time working within a marketing agency you know that bad content writers & website copywriting services are a dime a dozen.

And that’s putting it mildly.

As someone with experience in the film industry, who’s wasted countless hours covering dozens of godawful, rage-inducing, mind-numbing scripts every single day, I can safely say without any animus—okay, maybe a little—that truly fantastic content writers are rarer than white rhinos (RIP).

Seriously, throw a stone in Los Angeles and you’re likely to hit someone who dreams of making it as a writer. And since that doesn’t pay the bills, many bring their lack of writing chops to the realm of copywriting, much to the chagrin of marketers.

And when it comes to copy the same can be said that you would about scripts. Anyone can write crummy copy. But whatever theoretical mathematicians might claim about combining people, typewriters, and infinite time—the vast majority of them won’t be producing Shakespeare any time soon.

So, how do we ensure that the writing is good?

The Copycat Solution

Let me be the first to tell you that we’ve gone through our fair share of writers over the years. Sadly but realistically, few can hack it. Which is why we’ve had to spend loads of effort separating the wheat from the chaff.


But this shouldn’t pose any surprise to you. Just like with any organization, finding the right pieces—those that fit perfectly into the great cog—takes time, discretion, and meticulousness.

At Copycat we demand excellence.

We demand quality.

We demand perfection…

And we do this mostly for our own sake. When it comes to our work, we don’t send it if we don’t love it. We set the bar high. And, as a “technical” copywriting agency, only 5% of our writers make the cut. What does this mean for you?

It means that you’re guaranteed talented writers that produce quality content. We ensure our content checks all of the boxes, which, as Forbes notes, includes:

  • A clear voice
  • Plenty of whitespace
  • Inventive headers
  • Actionable information
  • Provides answers
  • Engages the reader
  • Draws the eyes down the page

As a result, our writing stable is full of thoroughbreds chomping at the bit to get out there and position your content to generate leads, convert, and stand out amongst your competition.

You Don’t Have The Bandwidth

When it comes down to it, if you’re in marketing, you’ve got real and pressing demands on the content front. But, your attention and efforts must stretch into various different theaters of the marketing war, including:

  • Strategy and editorial calendars
  • Search Engine Optimization (SEO)
  • Video content
  • Social media management
  • Data analysis
  • Email
  • PPC
  • Social

Even if you’re a talented writer, you’ve got limited time to devote to your copy efforts; it’s a finite resource, and your content can’t take up too much of it. Similarly, if you’re spending all of your energy finding, managing, coordinating, and communicating with writers, the rest of your work falls by the wayside.

That won’t work. Especially over the long haul.

And this is to say that, should you not require sleep, you’d be able to produce the amount of content you need when copywriting for marketing. With the current digital landscape, quantity is a weapon. Oftentimes, marketers need all hands on deck, not just a captain.

The Copycat Way

Here, we become a part of your team. When you’ve got a content need, you send it to your Copycat team and they handle the process end to end. Every piece of content is built in-house by the talented creators assigned to you.

Over time, this saves you and your business:

  • Time
  • Stress
  • Money
  • Energy

No doubt there will inevitably be places that need yours or the clients’ tweaks, edits, and notes to further optimize and better position the content; however, what you receive is a finished product that comes with our stamp of approval.

By letting a dexterous copywriting agency handle your content, you open up your bandwidth.

This, in itself, is a remarkable efficiency.

A Lack of Consistency, Especially Across Larger Projects

If you’ve been managing and outsourcing a group of writers (particularly for large content spreads), there’s little doubt that you’ve run into this problem:

One piece of content looks fantastic. The next is doesn’t land. One article uses a certain voice, tone and format. The next takes a totally different approach. One writer just nails it—hits every mark the client wants. The next looks as if the writer has no idea what they’re writing and who they’re writing for. Some articles come in on time, others arrive late. So on, so forth...

Were you to trace the content on a graph, the likely result would be a haphazard scatterplot.

And as the Marketing Squad notes, that simply won’t work: “Consistency in marketing is just as important as the message, the design, and the brand itself. Although those things go together, being consistent in the way you tell your story, write content, and portray your brand is extremely important.”

So, how do you maintain consistency across one project, let alone multiple?

Copycat Consistency

Because we handle all of the content in-house, we’re able to output large volumes of high-quality copy while maintaining a consistent tone, voice, and message.

This feat would be impossible to execute with a single freelance copywriter, or even outsourcing several different copywriters (unless you’d like to devote every hour of your day to project managing your creatives). And, for digital marketing agencies who have monthly copy demands for hundreds of thousands of words in order to drive their clients’ SEO campaigns, such constraints and inconsistencies become even more glaring.

When you utilize a copywriting agency—better yet, an in-house writing team—you receive content that looks uniform across the board.

Writers Who Aren’t Experts in Their Field

Similarly, even if you have writers that you know are capable of producing excellent content, you run into issues when their copywriting skills are limited. So, depending upon the assignment or industrial sector, the pool you have to choose from dwindles.

But what do I mean by that, exactly?

You may have someone who’s fantastic at writing lifestyle, but not nearly as strong when it comes to finance. Or, you might have a killer content creator that can do most any type of blog but isn’t able to handle the technicalities and demands of white paper copywriting.

Do you have someone who is witty enough to handle 25 character captions on Instagram or Facebook taglines? Or how about a writer who slays emails?

Copycat, Intelligent Positioning

When you use a copywriting agency as opposed to a single writer or a slew of disparate writers, your specialization capabilities are dramatically enhanced.

Here, we rotate and reposition writers to ensure that, no matter what project is on the table, the writer producing the copy is talented and experienced in this medium. We have a diverse pool of scribes who each have their own emphasis and unique skill set. They have previous experience either working within and/or content writing for specific industry sectors, including but not limited to:

  • Lifestyle
  • Health & Wellness
  • Technology
  • Fashion
  • Finance
  • Travel
  • Marketing

In addition, we have writers capable of producing a wide array of content including:

  • Blog posts
  • Articles
  • Press releases
  • White papers
  • Brand guidelines
  • Facebook ads
  • Instagram posts
  • Email campaigns

And much, much more.

When we receive a project, we position them according to their copywriting skills so that you have the best, most knowledgeable, and most capable writer for the job.

When someone at Copycat writes for you, rest assured, whatever goal you’re after, they’ve done it before… and they know what they’re doing.

Creating A Great Copywriting Team

Doubtless, these are just a few of the obstacles that most any digital marketing agency will face when it comes to content creation. But, as demonstrated above, we’re uniquely positioned to solve your pain points, including those we didn’t have time to cover today.

Our goal is to partner with you in this content journey—to go there and back again.

We’re a team of professional writers who’ve written millions of words covering an enormous breadth of industries and subject matters. Whether your content needs demand a single writer or a dedicated team, we are perfectly positioned to take that load off your shoulders.

Interested?

Reach out today and we’ll be happy to offer you a free piece of content to show you what you’ve been missing. I’ve been doing this for almost a decade now and, with utter humility, there are the most kickass writers I’ve ever worked with.

Sources

Google. Search Engine Optimization (SEO) Starter Guide. https://support.google.com/webmasters/answer/7451184?hl=en&visit_id=637183411515736762-1318010154&rd=2

The Marketing Squad. Copywriting guidelines for a consistent marketing message. http://info.themarketingsquad.com/internet-marketing-blog/bid/76530/Copywriting-guidelines-for-a-consistent-marketing-message

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