Written by Copycat Staff
May 28th, 2020
Written by Copycat Staff
In this day and age, businesses need SEO like Marie Antoinette needed a really thick scarf; like planet earth needs to figure out this whole climate change; like a cat needs to catch a laser pointer’s red dot.
You probably already know the importance of SEO, but in case you were wondering how badly you need SEO, here are some quick facts:
The takeaway here? People depend on search engines to help make informed purchases and business decisions.
Your business has to be online because that’s where your consumers are. And to be seen by your consumers in the digital world, you need SEO.
Because without SEO, the guillotine blade of 21st century marketing looms menacingly over your business’s future. You know you need SEO. But why, you might be thinking, do you need an SEO content writing service?
Because you can’t have great SEO without a thorough mastery of SEO’s two sides—the data side and the content side.
SEO stands for “search engine optimization.” A surface-level definition of SEO would be something like... “crafting a website to be as tasty as possible for Google’s spiders and their brains made of 0’s and 1’s.”
Pop quiz! Who are the Google crawlers trying to serve? Who are they trying to please with the best possible results for search queries?
The answer... is c. Humans for the win! Sorry bees...
Every algorithm update, every new search feature, every tweak to Google’s system is done with one goal in mind: to teach Google’s site crawlers how to find information people will like best.
While you’re optimizing your site to be tastier for Google’s site crawlers, Google is trying to optimize its robot spiders to be more like you.
If Google is teaching its fleet of robots to be more human, then you need to be creating written content that appeals to humans and checks all of the more technical SEO boxes. Because if your web content is human-friendly first, then Google will be trying to catch up to you.
And for that, you need experts in creating engaging, informative, quality content for humans. Experts who are also well-versed in how to make Google site crawlers do a happy little techno-dance.
You need SEO writing services.
If it’s digital, SEO copywriting services can keyword research it, strategize it, and write it.
But to make sure every piece of website content is valuable to your business, SEO content services have a few boxes to check to optimize your written content.
HOW TO CREATE AMAZING SEO CONTENT FOR OUR FANTASTIC CLIENTS:
So now we’ve convinced you that you need quality copywriting with a solid SEO content strategy in order to enhance your organic traffic. But if you’re still considering handing this off to whichever employee has an English degree and knows the password to your Google My Business page, STOP RIGHT THERE!
Here are four reasons why you need to hire an SEO service to help with content creation:
How confident would you feel if we asked you to prepare and eat fugu? Fugu is a Japanese delicacy that’s lauded as ambrosia... and also more poisonous than cyanide. Creating SEO content is a lot like preparing fugu—when done by experts who have spent years training and learning to understand it, that fugu can have extremely tasty results for your business.
But when “fugu” is prepared by someone who doesn’t have the knowledge to avoid marketing dangers like Black Hat practices, bad UX design, or distasteful content writing... that can spell death by Google Penalty for your SEO campaign.
Each and every word on your website is an opportunity to elevate your brand, increase visibility, and get right in front of your clients to say “HEY! YOU! IT’S ME YOU NEED! CLICK HERE!” By handing that opportunity to a less experienced team, you risk losing out on that opportunity. And you will make the Google Spider Overlords very sad... or very mad...
Time is one of your most important resources, and content creation of any kind can take a toll on your team’s bandwidth. The solution? An SEO content service. SEO copywriting services have spent years honing their craft and mastering the secrets of the Google Spiders. They can turn content projects around quickly and efficiently without you having to do anything, like magic... that you pay for!
Better yet, that product will be tasty as HELL for those little spiders and, most importantly, your customers. All while conserving your most precious resources—time and sanity.
At the end of the day, you want to give the best to your customers—whether they’re on your website reading your blog post or walking into your store to buy a laser pointer. Most consumers’ journeys start at your website. SEO content writing services will guarantee that your customers’ experience is a positive one and that they find quality content on your site.
Hopefully by now, you’re starting to frantically Google “SEO content writing services”—and probably realizing how ironic it is that you’re doing so. But a Google search will only have one small part of the answer you’re looking for. Keep these tips in mind as you start your quest for your business’s Holy Grail SEO content writing service. Don’t forget to bring the coconuts.
(That was a Monty Python and the Holy Grail reference. Optional-tip, hire an SEO content writing service that can drop a good Monty Python reference here and there).
Is their content easy to read? Do they stand out in the crowd? Are there cats everywhere? If the answer is yes, then this company is definitely a contender.
Ask questions like:
If you follow these guidelines, do some Google searches, and know how to count to three before pulling a Holy Hand Grenade (again, see above for Monty Python references in the search process), you’ll be sure to find an SEO service that will help your business thrive.
Unlike that damn red dot from the stupid laser, SEO success is within reach. Trust your content with an SEO team who understands your voice and business goals, and you absolutely can’t go wrong.
For not going wrong, there’s Copycat Copywriters.
Our cats can catch the dot.
Moz. What Does It Mean to Write for SEO? https://moz.com/blog/write-for-seo-2018