Why You Need SEO Content Writing Services

Why You Need SEO Content Writing Services

In this day and age, businesses need SEO like Marie Antoinette needed a really thick scarf; like planet earth needs to figure out this whole climate change; like a cat needs to catch a laser pointer’s red dot. 

You probably already know the importance of SEO, but in case you were wondering how badly you need SEO, here are some quick facts: 

• 97% of consumers learn more about a company online than through any other resource
  
• 92% of search engine users click on a business they find on the first page of search results
  
• 93% of a website’s traffic comes directly from search results
  
  

The takeaway here? People depend on search engines to help make informed purchases and business decisions. 

Your business has to be online because that’s where your consumers are. And to be seen by your consumers in the digital world, you need SEO. 

Because without SEO, the guillotine blade of 21st century marketing looms menacingly over your business’s future. You know you need SEO. But why, you might be thinking, do you need an SEO content writing service? 

Because you can’t have great SEO without a thorough mastery of SEO’s two sides—the data side and the content side.  

Smart SEO Requires Excellent Content 

SEO stands for “search engine optimization.” A surface-level definition of SEO would be something like... “crafting a website to be as tasty as possible for Google’s spiders and their brains made of 0’s and 1’s.” 

Pop quiz! Who are the Google crawlers trying to serve? Who are they trying to please with the best possible results for search queries? 

1. The bees
2. Themselves, the Google’s site crawlers are going to rule us all!
3. Humans

The answer... is c. Humans for the win! Sorry bees... 

Every algorithm update, every new search feature, every tweak to Google’s system is done with one goal in mind: to teach Google’s site crawlers how to find information people will like best. 

While you’re optimizing your site to be tastier for Google’s site crawlers, Google is trying to optimize its robot spiders to be more like you. 

If Google is teaching its fleet of robots to be more human, then you need to be creating written content that appeals to humans and checks all of the more technical SEO boxes. Because if your web content is human-friendly first, then Google will be trying to catch up to you. 

And for that, you need experts in creating engaging, informative, quality content for humans. Experts who are also well-versed in how to make Google site crawlers do a happy little techno-dance.

You need SEO writing services. 

What Does an SEO Content Writing Service Do, Anyway?

If it’s digital, SEO copywriting services can keyword research it, strategize it, and write it. 

That includes:

• Landing pages
• Editorials
• Web copy
• Listicles
• Infographics
• Blog posts
  
  

But to make sure every piece of website content is valuable to your business, SEO content services have a few boxes to check to optimize your written content.

HOW TO CREATE AMAZING SEO CONTENT FOR OUR FANTASTIC CLIENTS:

1. Conduct in-depth keyword research for client’s business
2. Learn about client’s target audience through analytics tools
3. Research competitor’s rankings and existing content for what works and what doesn’t
4. Create SEO-curated metadata including title tags and descriptions
5. Write keyword-rich content that’s user-friendly and true to brand voice
6. Make the content informative, accessible, and just super duper good 
7. Layout the content in a way that’s optimized for UX
8. Keep communication lines open with client to discuss progress, voice changes, or any business goals
9. Stay up to date on changes to Google’s algorithm
10. FINALLY CAPTURE AND EAT (?) LITTLE RED LASER DOT

Why You Need SEO Writing Services

So now we’ve convinced you that you need quality copywriting with a solid SEO content strategy in order to enhance your organic traffic. But if you’re still considering handing this off to whichever employee has an English degree and knows the password to your Google My Business page, STOP RIGHT THERE!

Here are four reasons why you need to hire an SEO service to help with content creation: 

Marketing isn’t always for dummies 

How confident would you feel if we asked you to prepare and eat fugu? Fugu is a Japanese delicacy that’s lauded as ambrosia... and also more poisonous than cyanide. Creating SEO content is a lot like preparing fugu—when done by experts who have spent years training and learning to understand it, that fugu can have extremely tasty results for your business.

But when “fugu” is prepared by someone who doesn’t have the knowledge to avoid marketing dangers like Black Hat practices, bad UX design, or distasteful content writing... that can spell death by Google Penalty for your SEO campaign. 

Organic opportunity on every page

Each and every word on your website is an opportunity to elevate your brand, increase visibility, and get right in front of your clients to say “HEY! YOU! IT’S ME YOU NEED! CLICK HERE!” By handing that opportunity to a less experienced team, you risk losing out on that opportunity. And you will make the Google Spider Overlords very sad... or very mad... 

Free up bandwidth 

Time is one of your most important resources, and content creation of any kind can take a toll on your team’s bandwidth. The solution? An SEO content service. SEO copywriting services have spent years honing their craft and mastering the secrets of the Google Spiders. They can turn content projects around quickly and efficiently without you having to do anything, like magic... that you pay for!

Better yet, that product will be tasty as HELL for those little spiders and, most importantly, your customers. All while conserving your most precious resources—time and sanity.

Value for your customers 

At the end of the day, you want to give the best to your customers—whether they’re on your website reading your blog post or walking into your store to buy a laser pointer. Most consumers’ journeys start at your website. SEO content writing services will guarantee that your customers’ experience is a positive one and that they find quality content on your site. 

How To Find High-Quality SEO Content Writing Services

Hopefully by now, you’re starting to frantically Google “SEO content writing services”—and probably realizing how ironic it is that you’re doing so. But a Google search will only have one small part of the answer you’re looking for. Keep these tips in mind as you start your quest for your business’s Holy Grail SEO content writing service. Don’t forget to bring the coconuts.

(That was a Monty Python and the Holy Grail reference. Optional-tip, hire an SEO content writing service that can drop a good Monty Python reference here and there). 

• Search smart – One indicator of an SEO content writing services’ effectiveness is their own Google search results. Oh ho! We’re turning the tables now! But make sure you’re searching smart. Use long-tail keywords that focus on your marketing strategy, your goals, and your industry. Because if you only use generic searches for SEO writing services... that’s kind of what you’re going to get. Generic SEO article writing services.
  
• Read – Would you hire a caterer for an event before testing out their wares? Of course not! Not only because food is delicious and fun to eat, but you want to understand the quality of the product. So how do you know if an SEO content writing service will be up to snuff for your business? By reading of course! Explore the company’s website to get a feel for what their product will be like, especially their blog. What do you find?

Is their content easy to read? Do they stand out in the crowd? Are there cats everywhere? If the answer is yes, then this company is definitely a contender. 

• Listen – Schedule a call with the company and listen to how they talk about their product and brand. Then see how well they know your brand. One of the most important skills of an SEO content writing service is research. If they have done their due diligence on your business and competitors, all signs point to HIRE THEM.  
• Ask questions – Be prepared to ask some hard questions when you’re interviewing potential SEO content services. You want to understand what your working relationship with this company will be like. 

Ask questions like:

• What are your company’s client communication policies? 

• How do you ensure the content stays true to voice?

• Tell me about your quality standards and how you maintain them.

• What do you see are my company’s biggest growth areas in the SEO world?

• Do you have case studies to share that are similar to my business? 

• Do you know how to catch the red dot?
  

• Go with your gut – An SEO content writing service will be an extension of your brand. They will be speaking with your company’s voice—and that’s no small thing. Just ask Ariel from The Little Mermaid. If you don’t get good vibes, get the heck out of there. This business is yours, and you should only entrust its voice with people you feel comfortable working with.  

If you follow these guidelines, do some Google searches, and know how to count to three before pulling a Holy Hand Grenade (again, see above for Monty Python references in the search process), you’ll be sure to find an SEO service that will help your business thrive. 

SEO Content Writing Services

Unlike that damn red dot from the stupid laser, SEO success is within reach. Trust your content with an SEO team who understands your voice and business goals, and you absolutely can’t go wrong. 

For not going wrong, there’s Copycat Copywriters. 

Our cats can catch the dot. 

Sources: 

Moz. What Does It Mean to Write for SEO? https://moz.com/blog/write-for-seo-2018